Step 5: Enter Your Description

Your description is your best chance to sell someone on buying your book. Your headline catches attention and your book cover helps build the vibe and brand. But people ultimately decide whether or not they want to buy your book after reading the description.

Your description should focus on the reader. Explain how your book can change their lives or benefit them in some way. It should highlight the juiciest aspects of your book.

Don’t write this all at once. Instead, sit down and write your description from a few different angles.

Then pick the best one and really refine it over the course of a few days before publishing.